it is the internet search away. >> technology is new. when i graduated from residency we had one lazar, one fellow. it wasn't even approved. this is just in the last 15 years we have all these products. >> this is a cosmetic dermatologist and must have the latest equipment to attract and maintain customers. >> i happen to have 14 different lasers. i bought them all. new resurfacing and tightening lasers for. >> and to keep patients both of these doctors are very accessible. >> to you give yourself one number to patients? >> my cell phone, e-mail, and i try to be accessible at all times. >> we have office our saturdays. we operated to 7:00 p.m. we have a doctor available 247. we have to be great to be competitive. john: it sounds nice. most of you, i bet, don't have such good care or little make themselves available that many hours by car as the last timeiv. many people go around doing that? john: this is lisa kaj surgery, cosmetic, elected stuff, mostly for what your people. this does not take care of the big stuff. >> this is elected st